Subject: Project Brief – Small Action, Big Change Campaign

From: Tom Hill, Marketing Manager, Codefez Media
To: Creative Project Team
Date: [Insert Today’s Date]

Hi Team,

This year, we’re kicking off something exciting—and you’re leading the charge.

At Codefez Media, we believe that small steps can lead to big change. Our new campaign, “Small Action, Big Change”, is all about inspiring people to make meaningful choices in their everyday lives. From using reusable bags to simply checking in on a friend, every action counts.

We need your creative minds to bring this campaign to life. You’ll be acting as our internal creative agency, tasked with crafting a full promotional package that motivates, informs, and inspires.

Your Mission

  • The Big Idea – Come up with a campaign concept that captures hearts and gets people talking.
  • Logo Design – Design a bold, memorable logo that defines the campaign's visual identity.
  • Research & Insight – Find statistics, case studies, or stories that show the real-world impact of small actions.
  • Poster Design – Create a compelling and professional poster suitable for public spaces.
  • Podcast Segment – Script and record a short, punchy podcast ad to help broadcast the campaign's message.

Why It Matters

Let’s be honest: last year’s campaign, “Don’t Be a Couch Potato, Be a Sweet Potato”, didn’t exactly go viral. The messaging was a little... undercooked, and the visuals left people more confused than inspired. This year, we’re aiming for clarity, creativity, and genuine connection with our audience.

Timeline

The full project will run over 6 weeks. Here's a suggested timeline to keep you on track:

  • Week 1: Brainstorming & kickoff
  • Week 2: Research & idea development
  • Week 3: Logo design & campaign identity
  • Week 4: Poster production
  • Week 5: Podcast scripting & recording
  • Week 6: Final review & full campaign presentation

Final Deliverable

At the end of the 6 weeks, you’ll present your full campaign package along with a brief report explaining your creative decisions and how your work supports the campaign’s message: Small actions can lead to big change.

I can’t wait to see your ideas in action. Let’s make something that really connects with people.

All the best,
Tom Hill
Marketing Manager
Codefez Media